Work setting

• Business and/or industry

Responsibilities

Tasks

• Prepare written material such as reports, briefs, website content
• Supervise staff
• Train staff
• Perform administrative tasks
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Maintain and manage digital database
• Consult with clients to establish the overall look, graphic elements and content of communications materials
• Develop and implement marketing strategies

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• Adobe Dreamweaver
• Adobe Photoshop
• Adobe XD
• Monitoring and tracking software
• Social Media

Production editing activities

• Final products copy