Marketing and Public Relations Officer

• Posted by : AB Complex Inc.

 April 17, 2024 - April 17, 2025

• Job category : Marketing

• Salary : $27.00 per hour for 35 hours per week

         

Job Description

Location: Gander, NL A1V 1X3

Salary: $27.00 per hour for 35 hours per week

Overtime: 1.5 times gross pay after completion of 40 hours

Vacation Pay: 4% on every pay period

Job Type: Permanent employment 

Number of vacancies: 1

 Job Responsibilities:

• Create and execute marketing strategies and campaigns to promote products or services and achieve business objectives.
• Conduct market research to understand consumer preferences, market trends, and competitive landscape.
• Develop and manage content for various marketing channels, including social media, websites, and print materials.
• Plan, implement, and monitor marketing campaigns, analyzing their effectiveness and making adjustments as needed.
• Manage online marketing efforts, including SEO, email marketing, and social media campaigns.
• Build and maintain relationships with media contacts, prepare press releases, and manage media inquiries to secure coverage.
• Organize and manage public events, press conferences, and promotional activities to enhance the company’s public image.
• Collaborate with internal teams to ensure alignment of marketing and PR activities with company goals.
• Develop strategies to engage with customers and gather feedback to improve products and services.
• Monitor and analyze the performance of marketing and PR campaigns, using data to measure success and inform future strategies.
• Oversee the budget for marketing and PR activities, ensuring efficient use of resources and cost control.

 Role Eligibility:

• A CEGEP/ college degree or equivalent is typically required. 
• Prior experience in marketing, public relations, or communications roles, with a track record of successful campaigns and public engagement is preferred.
• Excellent verbal and written communication skills for crafting messages, interacting with media, and engaging with stakeholders.
• Proficiency in developing and executing marketing strategies, including digital marketing, content creation, and campaign management.
• Expertise in managing public relations activities, crisis management, and event coordination.
• Ability to analyze marketing and PR metrics, measure campaign effectiveness, and make data-driven decisions.
• Familiarity with digital marketing tools and platforms, including SEO, SEM, email marketing, and social media management.
• Flexibility to adapt to changing market conditions and evolving public relations trends.

Submit your resume to the email address given below when applying for this job. abcomplexinc@gmail.com